The iPhone 17 Pro starts at $1,099 for the 256GB model, marking the first time an iPhone Pro has launched above $1,000.
Pricing
| Storage | iPhone 17 Pro | iPhone 17 Pro Max |
|---------|---------------|-------------------|
| 256GB | $1,099 | $1,199 |
| 512GB | $1,299 | $1,399 |
| 1TB | $1,499 | $1,599 |
| 2TB | — | $1,799 |
Purchase Options
Apple Direct
Apple.com and Apple Stores offer:
- Complete color and storage selection
- Trade-in program with instant credit
- 0% APR financing via Apple Card
- AppleCare+ at time of purchase
Major Carriers
AT&T, T-Mobile, and Verizon frequently provide:
- Trade-in credits of $400-800
- Bill credits for new line additions
- Device payment plans (24-36 months)
- Switcher promotions for new customers
Note: Carrier promotions typically require long-term payment plan commitment.
Third-Party Retailers
- Best Buy: Often includes gift cards or accessory bundles
- Amazon: Fast shipping, occasional price reductions
- Walmart: Competitive pricing with in-store pickup
- Costco: Member-exclusive pricing and bundle deals
Finding the Best Deal
Carrier promotions offer the largest discounts when:
- Trading in an eligible device
- Adding a new line to your plan
- Switching from a competitor
These can reduce effective cost to $200-500 via bill credits spread over 24-36 months.
Unlocked purchases from Apple or Amazon provide flexibility without carrier commitment, though at full retail price.
Availability
The iPhone 17 Pro is currently available in:
- Cosmic Orange
- Deep Blue
- Silver
Most configurations ship within 1-2 weeks. Popular storage and color combinations may experience slightly longer delivery times.
