Asus' $4,000 ROG Matrix Platinum RTX 5090 Sells Out Immediately Despite Premium Price

Asus' Ultra-Premium RTX 5090 Vanishes in Hours

Asus' most expensive consumer graphics card, the ROG Matrix Platinum RTX 5090, has sold out almost immediately after launch, according to reports from Tom's Hardware and PC Gamer. The limited edition GPU carries a staggering $4,000 price tag—more than double the starting price of standard RTX 5090 models.

Extreme Specs for Extreme Enthusiasts

The ROG Matrix Platinum RTX 5090 is engineered for maximum performance, with a power rating of up to 800W. This places it among the most power-hungry consumer graphics cards ever released, requiring robust cooling solutions and high-capacity power supplies to operate safely.

The limited edition designation suggests Asus produced only a small number of these premium cards, contributing to the rapid sellout.

What This Means for Consumers

The instant sellout of a $4,000 graphics card highlights the continued strength of the high-end PC gaming market, even at premium price points. For most consumers, standard RTX 5090 models from Asus and other manufacturers will offer similar gaming performance at significantly lower prices.

However, the Matrix Platinum's quick disappearance suggests that well-heeled enthusiasts and collectors are willing to pay a substantial premium for limited edition hardware with top-tier components and exclusive designs. Those who missed out may need to wait for potential restocks or turn to resale markets, where prices are likely to climb even higher.

For shoppers seeking RTX 5090-level performance without the ultra-premium price, watching for standard model availability from various manufacturers remains the best strategy.