Pros

  • The collar fits large, but it can be adjusted snugly for smaller necks while keeping the embroidery visible.
  • Embroidery of the pet’s name and phone number is clear, nicely done, and offers a durable, taree ID solution.
  • Made from quality materials that feel sturdy and stand up well to wear.
  • Customization options are excellent, allowing a personalized, attractive design that stands out.
  • The collar is comfortable and generally weliked by pets.
  • Responsive customer service that addresses issues quickly, including providing temporary collars when needed.
  • Martingale design works well for small to medium dogs when adjusted properly, reducing choking risk.
  • High enough quality that extras can be donated to shelters, indicating confidence in the product’s durability.

Cons

  • Recent manufacturing changes have caused embroidery to be placed too close to the buckle, obscuring the dog’s name and compromising proper fit, especially on smaller dogs.
  • The martingale loop is sometimes too small to function safely as a true martingale collar, which might be a concern for dogs needing that feature.
  • Material can feel thin and scratchy to some, leading to discomfort.
  • Metal clasps might pose a safety risk by lodging in a dog’s mouth if not monitored carefully.
  • Embroidery font choices lead to legibility issues—lowercase letters bleed together, diminishing readability.
  • Quality control appears inconsistent, raising concerns about safety and reliability for active dogs or those prone to pulling.
  • The collar runs slightly large overall, which might result in an improper fit without careful sizing.

Bottom Line

If you want a personalized dog collar with durable embroidered ID that cuts down on lost tags, Blueberry Pet Essentials’ The Very Berry martingale collar is a solid choice for medium to large dogs, especially if you’re mindful about sizing. However, be cautious if you need a *true* martingale function or have a smaller dog, as recent design tweaks have created fit and legibility issues. If your dog requires a safer, more functional martingale collar or you want flawless embroidery visibility, it may be worth exploring other brands or waiting to see if improvements come with newer versions. Overall, this collar offers great style and customization for the price but isn’t without compromises on comfort and safety.

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