Pros

  • The OLED display delivers stunning picture quality with deep blacks, vibrant colors, and sharp visuals that significantly enhance movie and game experiences.
  • Supports a smooth 120Hz refresh rate with Motion Xcelerator 144Hz technology, reducing eye strain and providing fluid motion.
  • Equipped with four HDMI 2.1 ports, making it easy to connect multiple higesolution devices including next-gen game consoles.
  • Useriendly remote control is simple and intuitive, with a battery-free design for convenience.
  • The builn speakers provide decent sound quality that works well for everyday viewing without needing external audio.
  • The TV’s thin, yet sturdy and rigid design makes wall mounting safe and easy, while also looking very sleek and modern.
  • Easy to set up quickly, especially with two people, and flexible with stand or wall mount placement options.
  • Samsung’s 4K AI Upscaling Pro and Samsung Vision AI help optimize picture quality for a variety of content sources.
  • Access to numerous free channels built into the Tizen OS enhances entertainment value without additional subscriptions.
  • Reliable performance overall when purchased directly from official sellers, ensuring good warranty and service.

Cons

  • Out of the box, the picture tends to be oveaturated and exhibits some blooming, requiring manual reduction of brightness and contrast by about 25% to achieve balanced visuals.
  • The remote, while simple and batterree, can feel under-featured and might benefit from extra buttons for power users.
  • The Tizen TV operating system is functional but less preferred compared to Google TV OS, with some users finding it less intuitive initially.
  • Native builn apps are adequate but many users prefer external streaming devices like Roku for greater app selection and smoother experience.
  • No physical manual included in the box; users must access it digitally via the TV or Samsung’s website.
  • Audio quality, while decent, benefits greatly from external sound systems such as surround sound receivers for a more immersive experience.

Bottom Line

The Samsung 77-Inch OLED S90F (2025) is a powerhouse for anyone craving sharp, vibrant 4K visuals with deep blacks and smooth motion, backed by a solid suite of gaming-friendly HDMI 2.1 ports and smart AI picture enhancements. While the out-of-the-box saturation needs tweaking and the Tizen OS might take some getting used to, the sleek design and dependable built-in speakers make it a great all-rounder. If you want the best out of the box with a different OS preference, you might consider exploring TVs that use Google TV instead, but for pure OLED brilliance and smooth gameplay performance, this model is a triumph.

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